This post originally appeared on tBL member Joshua Lyon’s blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.
In case you haven’t heard, Facebook is one of the best ways to advertise your business and connect with your customers. An optimized page that ranks well in both Facebook and Google searches could play a vital role in reaching new customers and bringing traffic to your website. Thankfully, you can strategically, and easily, optimize your page by using specific marketing tactics. This is what is known as Facebook SEO. Utilizing a few simple techniques provided in this blog post will allow you to excel in Facebook SEO and get much higher rankings.
How to Practice Facebook SEO
In any business, new or well-established, you are constantly aiming to scale your business. You are aiming to reach more people to inform about your business and your products or services. By interacting with customers, using relevant keywords and providing reliable information, you can improve your chances of reaching more people– All by simply ranking higher in Facebook and Google searches and keeping the context refreshing and easy to engage with.
Choose the Right Vanity URL
Choosing your vanity URL, or username, is possibly the most important step in developing relevance to all aspects of your page. Once you have your Facebook page set up, you can improve the full URL of your Facebook page. Containing at least one keyword in your URL is important to improve Facebook SEO on your page. Too many keywords can lead the search engine to detect your site as spam and can provide a poor user experience.
Your URL should make sense at once, providing a clear topic, and relevant content. The catch to customizing your own URL is that your Facebook page must have at least 25 likes. They happen to offer their own recommendations as to how to create a custom username.
The more creative and original you can be with your URL the better people will remember it. A clear Facebook URL provides a clue to the contents of a page, while an assortment of numbers and letters looks messy and incomprehensible.
Perfect Your Company’s Profile
Credibility is essential for establishing trust with visitors on your Facebook page. Think about it… Why would Facebook recommend pages that are incomplete and inactive to their users? It’s in Facebook’s best interest to show their users complete and worthwhile pages when people use the search feature. Close the gap with your audience and give Facebook a reason to recommend you by providing specific information about your business.
The information to include on your page is what times of the day your business is operational (open and closed), including the days of the week that you will be open. Letting others know when you will be in and out of the office will do everyone the courtesy of not wasting their time trying to contact or visit your location at incorrect hours, leading to a poor user experience. Using this Facebook SEO technique will enhance your chances of turning a visitor into a customer by providing the same hours, addresses, and contact information being accurate across all digital platforms.
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Assuming there is a physical address for your business, this information will have a positive influence on your local search area. Meaning that anyone who searches for you on a mobile device in your surrounding location, will find you with ease.
Having a social media profile is an impressionable factor in increasing visibility and domain authority on a local level. It can help nurture your audience, as well as improve your visibility in search results.
Utilize Facebook Notes
Using Notes on Facebook is an engaging, yet underutilized, way to interact with your audience. This tool is great for providing information on the latest news about your business and your upcoming events. Google uses these Notes to run index post searches, using the keywords within the Notes to determine your search ranking.
To access your Notes on Facebook, you will need to add the Notes app. To proceed:
- Go to page settings
- Click the app link in the left sidebar
- Click add Notes App
- You can relocate the Note app in the Added Apps Section
- Click go to app link
- Click the Write Note button to add a new note
Using this Facebook SEO technique, adding keyword-rich content into your Note can be used to increase your page’s ranking on Google and Bing. When adding images to your Notes, be sure to title and caption them with keyword-rich content. Any comments made to these captioned photos implemented with keywords make the Note more valuable, and therefore, the chance to rank higher increases.
Backlink to Your Facebook Business Page
Links are like advice, prudent to guide you to the site with the highest authority. Google recognizes that the more high quality sites, that are linked to your Facebook page, as important, and indicates to Google that your Facebook has more value than it would if the backlinks didn’t exist.
The more reputable the links are that are connected to your page, the more trust will be proven with the page. For example, when someone builds a link from a website like Forbes or Psychology Today, these links are very valuable. However, links from a smaller blog with minimal content will be less valuable. Granted, it’s difficult for your Facebook page to gather these high-quality links, but, do try to build links on your website to your Facebook page where you can.
When creating new content on any platform, Pinterest, your blog, or YouTube, be sure to supply a link to your Facebook page, increasing your page’s visibility and backlinks. You can even direct new followers to your page using this SEO technique. It is simple to implement and a terrific way to gain the trust of your visitors.
Publish Unique and Fresh Content
Posting original content strengthens the rank of your Facebook page by captivating and engaging users. New content is a suitable place to add in keywords either in descriptions, comments, status updates or any engagement with your audience. This will help your Facebook page show up in search results.
A post with a direct link to your website will undoubtedly drive traffic to your website, which boosts your SEO efforts for your website. Studies show that users in the United States spend around 14 hours per week on Facebook. And, Facebook’s integration has provenly driven traffic to websites. So, be sure to use your website and Facebook page together to boost both sites’ rankings.
Another idea is to integrate an influencer’s presence on your webpage to create authentic content for your audience. Having influencers in your niche post on your page can drive traffic to your website or Facebook page. They can also provide a link to an interview or podcast of them in their post.
Keep posting authentic content that engages your readers. Inform them with relevant topics to your page. Having poor content that doesn’t capture the attention of users is the number one reason why Facebook marketing fails. So, be sure you have fresh, and engaging content, whether you are trying to practice Facebook SEO or not.
A compelling call to action button gives the user what they are looking for and an opportunity to engage with your business. “Click to Subscribe,” “Share,” and “Comment” are all examples of CTAs that demonstrate a click-fast way to contact the company. And, Facebook luckily helps you customize CTA buttons so you can choose which one to use.
CTAs will typically appear at the bottom of a page on a website or as a pop-up window inviting the visitor to act. These are actionable buttons that will transfer the visitor to learn more about the decision they are about to make. Thus, leading the visitor to make the first decision to shop and buy, download your most recent podcast, or take your instructional course. In this case, you can use it to drive traffic to your Facebook page, thus getting more traffic and getting a higher ranking. Having a CTA is a proven source to drive organic traffic to your website.
Practicing SEO For Facebook
Use these Facebook SEO techniques to perfect your Facebook page’s SEO efforts. You can rank higher in search results, increase traffic to your website and initiate a strong bond of trust with your audience and the search engines.
Following Facebook’s guidelines for optimizing your page will also increase your overall visibility on a local and international ranking. By integrating keywords, perfecting your company’s profile, and following the other techniques described above, you will be well on your way to an optimized Facebook page. Thus leading you to a chance to rank higher, boost credibility and drive traffic.