This post originally appeared on tBL member Joshua Lyon’s blog Joshua Lyons Marketing Blog and is republished with permission. Find out how to syndicate your content with theBrokerList.
New trends in search engine optimization (SEO) are constantly emerging. This makes staying “in the know” feel like a full-time job in and of itself. If you’re looking for the best resources to follow, to stay up-to-date on SEO in 2021, look no further. Whether you’re an auditory learner who gets the most benefit from podcasts, a supporter of visual learning with a passion for video, or something in between, this list will help you find the right resources to keep your SEO game going strong.
One of the easiest ways to educate yourself on the best SEO practices is to get reading! There’s no shortage of places where you can find literature on SEO, but here are the top five blogs we recommend checking out:
The Moz Blog
Based out of Seattle, WA, Moz is one of the top SEO companies on the map. Aside from offering tools and paid services, The Moz Blog was created to provide its readers with tried and trusted information and tutorials that will help catapult their marketing strategies to the next level. Moz relies on a host of industry experts to ensure that you’re getting access to the most up-to-date SEO information out there.
Google Webmaster Central Blog
If you’re looking for information on SEO, it would only make sense to get it straight from the biggest search engine on the web. The Google Webmaster Central Blog will help you to learn all there is to know about ranking, indexing, crawling and more and keep you current on the new features Google is always rolling out.
Neil Patel’s Blog
Neil Patel has proven his expertise in the SEO arena through his work with giants like Amazon, GM, and Viacom, to name a few. His work has been recognized by Forbes, Entrepreneur Magazine, the Wall Street Journal, and more, further explaining why he ranks among the best on our list to educate yourself on the latest and greatest SEO practices.
Yoast SEO Blog
If you’ve ever used WordPress, you’re probably familiar with the Yoast SEO plugin (as you should be; it’s almost guaranteed to improve your website’s exposure). You may not, however, have heard of their blog, and it’s about time you did! The Yoast SEO Blog puts out about 3 posts per week filled with tips on how to best optimize your marketing strategy through the implementation of SEO practices.
Reddit SEO Blog
If you want to find a lot of information to dive into at once, head over to the Reddit SEO Blog. With an average of 117 new blog posts each week, they’re certain to keep you busy. The community-based platform means that you will have access to multiple contributors, as well, although this can also mean that you have to dig a little deeper to find the information you’re looking for.
SEO podcasts are known for featuring some of the most notable industry experts, giving you a great opportunity to get your tips straight from the top. Make sure to grab a pen and paper before popping in your ear buds, so you don’t miss a thing.
Authority Hacker Podcast
Hosts Gael Breton and Mark Webster make marketing strategy seem like your average dinner table chat. Their content is easy to follow and relatable to everybody from SEO newbie to career pro. The best part? They leave room for questions from their audience. Listen on Apple Podcasts, Stitcher or Soundcloud.
If you appreciate the information put forth by Moz, but don’t resonate with their blog, check out their podcast. Host Brian Childs creates these digestible segments specifically geared toward taking the overwhelm out of SEO. He asks the “dumb” questions so you don’t have to. Find it on Sticher, Apple Podcasts or Spotify.
Search Engine Nerds Podcast
Found on Apple Podcasts, Stitcher and Spotify, this podcast airs bi-weekly, interviewing top-rated SEO and digital marketing experts in a journalistic fashion. While the hosts (Loren Baker and Brent Csutoras) may interject their own views occasionally, the focus is largely on giving the guest space to educate.
Experts on the Wire
Dan Shure began this podcast in 2016 and runs it 100% on his own. The topic matter generally consists around questions he has been asked directly on Twitter, making it a completely audience-fueled experience. His commitment to audience engagement makes this a great place for anybody looking for more personalized SEO education. It can be found on both iTunes and Stitcher.
The Business of Digital Podcast
Found on Apple Podcasts, Spotify, and Stitcher, hosts Mat Siltala and Dave Rohrer publish weekly on advanced SEO topics, other other digital marketing topics, you might not find on a typical podcast. Some of their recent content includes content scheduling, social media posting patterns, and best practices for reusing audio and video content.
If you’re more of a video buff, there are a few great YouTube Channels you should consider following, as well.
Topping our list, yet again, is Moz. Their dedication to reaching their audience in a variety of ways may indicate to you just how good they are at their jobs. The Moz YouTube channel features a “Moz Daily SEO Fix” and a “Whiteboard Friday” series to help you vastly improve your SEO strategies quickly.
Neil Patel’s YouTube channel currently boasts 812K subscribers, and for good reason. His collection of videos teaches SEO from the ground up and in a manner suitable for everybody from beginner to industry expert (all in around 5 minutes per video).
Co-author of “The Art of SEO” (also referred to as the SEO Bible), Eric Enge knows his stuff when it comes to the world of online marketing. His funny and relatable videos make expanding your SEO education an easy and, dare we say, enjoyable experience. Definitely worth a look!
Run by Brian Dean, Backlinko has been exploring SEO practices and teaching viewers how to drive traffic, increase rankings and visibility and build quality links since 2013. With 399K subscribers currently, his series of tutorials, case studies and techniques and tips are continuing to encourage everybody to take control of their marketing strategy.
Ahrefs’ channel provides a series of SEO tutorials aimed at teaching viewers how to increase organic traffic and rankings. An added benefit is their expert assessments of a variety of SEO tools so that those newer to SEO won’t waste a ton of time and money trying out everything on the market.
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If you’re not fully ready to dive in headfirst into learning more about SEO, but you’d still like to keep abreast of the new ideas and trends emerging, here are five SEO experts that you should absolutely be following on social media!
- Danny Sullivan
- Jordan Kasteler
- Rand Fishkin
- Annie Cushing
- Neil Patel
Regardless of your preferred learning style, there are countless ways that you can improve your awareness of the best and most up-to-date SEO practices, connect with a community of experts who can help to answer your questions, and implement what you learn in a way that will help propel your business to the next level. So, what are you waiting for?
If you need help with SEO, or digital marketing in general, let us know! You can connect with us via our contact form below. Otherwise, happy learning and good luck with your SEO!